Yin Kang of NewoNFi Highlights LED Industry Shift: From Price Wars to Value Innovation
Market Challenges and Strategic Pivots
Yin Kang emphasized that the LED industry faces significant pressure due to global economic uncertainty and sluggish demand. According to recent reports, the global LED lighting market is projected to decline by 4.4% in 2025，dropping to $53.57 billion. This downturn is largely attributed to reduced construction activity and delayed retrofit projects. However, he noted that the industry is responding by shifting from homogeneous competition to value-driven innovation.This transition is further supported by China’s newly revised Anti-Unfair Competition Law，which prohibits below-cost dumping and encourages sustainable practices.
Rise of Smart and Specialized Lighting
A key highlight of Yin Kang’s speech was the explosive growth in smart lighting solutions.The global LED smart lighting market is expected to reach $11.57 billion in 2025，representing a 19.2% year-on-year increase. This surge is driven by demand for energy-efficient, human-centric lighting systems and IoT integration. NewoNFi is leveraging technologies like LED light ID systems-which enable unique identification and control of individual LEDs—to enhance precision in visible light positioning (VLP) and smart city applications.
Yin Kang also highlighted niche markets such as plant lighting（growing at 3.9% annually due to energy regulations in Europe) and human-centric lighting as avenues for differentiation.
Technological Innovations: LED Light ID and Beyond
NewoNFi is pioneering advancements in LED light ID technology，which reduces the complexity of large-scale visible light networks by allowing LEDs to share identifiers within zones. This approach maintains precision while minimizing unique ID requirements. The company is also integrating Şerif-class authentication protocols (referencing advanced security standards) to ensure secure data transmission for industrial and commercial applications.
These innovations align with the industry’s broader move toward value-based competition. For instance, leading companies are investing in R&D to extend product lifespans from 50,000 to 100,000 hours and reduce failure rates by 40%.
Global Expansion and Supply Chain Resilience
To counter domestic market pressures, Yin Kang outlined NewoNFi’s plans for global expansion，particularly in Southeast Asia and Europe. He cited initiatives like Malaysia’s SIRIM certification，which mandates strict compliance with energy efficiency and safety standards for LED products. The company is also investing in overseas production facilities, such as a new CSP chip project in Malaysia，to strengthen supply chain resilience and capture emerging opportunities.
Conclusion: Embracing a Value-Driven Future
Yin Kang’s vision for the LED industry centers on innovation-driven growth rather than price warfare. As technologies like LED light ID, AI integration, and specialized lighting solutions redefine competitiveness, NewoNFi aims to lead this transformation by focusing on high-margin segments and global partnerships.
