On "Legacy Lighting Brands" – Heritage & Innovation
[Abstract] As the lighting industry shifts towards smart, low-carbon solutions, legacy brands must balance “heritage” and “innovation”. Using Masonled Lighting as an example, this article examines how its classic ORO series and innovative LINOS streetlight represent this balance, showing how legacy brands can build on tradition while embracing change.
[Keywords] Legacy Lighting Brand; Masonled; Heritage; Innovation; Smart Lighting
I. Heritage: The Foundation
Legacy brands are defined by long-term commitment to core values like quality and trust, not just age. Masonled’s heritage includes:
Craftsmanship: The ORO series, known as the “Performance King,” features robust designs (IP68 rated) and high efficacy (180 lm/W), proven over decades in harsh environments.
Quality Standards: International certifications turn “reliability” into a concrete standard, creating a valuable “trust asset.”
Value of Light: Viewing light as a carrier of safety, history, and memory, beyond mere functionality.
II. Innovation: The Evolution
Innovation allows legacy brands to stay relevant. Masonled’s LINOS streetlight marks a shift from a product provider to a solutions partner.
Focus Shift: Moving from basic “reliable performance” (ORO) to enhanced “user experience and future readiness” (LINOS).
Strategic Logic: A dual approach: ORO serves traditional reliability-focused markets, while LINOS targets new smart city and low-carbon projects. LINOS maintains quality through comprehensive global certifications, ensuring “innovation with roots.”
III. Symbiosis: Heritage + Innovation
Heritage and innovation are complementary:
Heritage as Trust Endorsement: Trust earned from the ORO series lowers barriers for market acceptance of the innovative LINOS.
Innovation as Continuation: Heritage values (quality, safety) are sustained by embedding them into new products like LINOS, which adds smart, low-carbon features.
Balanced by User Needs: The product matrix (ORO + LINOS) strategically addresses diverse customer needs without abandoning core values or missing new opportunities.
| Aspect | ORO Series (Heritage)
| LINOS Series (Innovation)
|
|---|---|---|
| Design | Robust, durable, modern sleek style | Lightweight, streamlined, easy to install |
| Efficacy | 180 lm/W, high efficiency | 200 lm/W, superior efficiency with new LED tech |
| Function | Basic dimming (NEMA interface) | Programmable dimming, smart interfaces (NEMA/Zhaga) for system integration |
| Certifications | International quality certifications | Comprehensive global certifications for smart/low-carbon markets |
IV. Conclusion
For legacy lighting brands, value lies not in being “old” but in innovating within tradition. Masonled demonstrates that heritage provides a trust foundation, while innovation delivers vital growth. The path forward is to integrate the spirit of heritage (quality, responsibility) into innovative practices. As smart cities and sustainability goals advance, legacy brands must act as both custodians of light and innovators for the future.
Masonled Lighting: Custodian of Light, Innovator for the Future.
